About Us

Origin Story

Better Practice was born from lived experience, not a business plan.

I started my career in wireless telecommunications, which took me from Colorado to Europe on what was supposed to be a nine-month project. I stayed for nine years, lived in 5 countries, and helped launch mobile networks during the birth of digital wireless. We were building something that had never been done—cross-cultural teams, no roadmap, no legacy constraints. What we learned, often by necessity, was how to form high-performing teams fast. The kind that could do real work together across difference.

When I came back to the States, I brought that same mindset into large organizations—and hit a wall. Dysfunction wasn’t just present. It was accepted. “Good enough” was the bar. And the more I tried to help, the more I heard, “Stay in your lane.” But it was clear: teams weren’t struggling because people didn’t care or weren’t smart. They were struggling because they didn’t know how to work across boundaries—across roles, functions, priorities, and personalities.

So Better Practice began as a quiet rebellion. A response to the friction I saw every day. It started with services—helping project teams be more successful, helping businesses operationalize strategy, improve processes, implement new technology, redesign orgs, and build the human systems that support high performance. Over time, we distilled the patterns into a framework. Then, with support from the SBA during COVID, we took the leap and turned it into a SaaS product, Better Together.

Today, Better Practice is a platform and a philosophy. It’s the structure teams need to make better tradeoffs together—whether they’re scaling a business, running neuroscience labs, or navigating complexity during an acquisition. And it’s the belief that teams don’t have to settle for “fine.” They can become systems that learn, adapt, and get stronger with every cycle.

Joe Slatter, Founder